Nimit Kapoor

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Hi, I am Nimit.
I'm a Digital Marketer. Graphic Designer. Marketing Analyst.

Hi, I am a Digital Marketer and I have always been keen to learn and take on new projects in different industries – if you would like to discuss your project, I’m available at nimitkapoor07@gmail.com.

You can even drop in your details below and I’ll get in touch with you.

bio

Hello! My name is Nimit Kapoor and I’m a digital marketer who helps brands improve relationships with their customers. I have experience in developing and executing marketing strategies and campaigns for various brands. I also hold a Masters Degree in Marketing and Big Data from the University of Sydney, which has enabled me to look beyond just traffic and followers and focus more towards applied analytics.

Why am I in this field? Well, I like to make other people excited about the products that I’m excited about. And I’m a person who is at his happiest when he is challenged to brainstorm unique and creative ideas. I’ve acted as a Digital Marketing Consultant for brands and have experience going through the entire digital marketing cycle – from undertaking a holistic research to implementation and analyses of results.

Outside of work, I love coffee, photography and spending hours on Photoshop just creating digital illustrations.

tools/software i use

marketing & website development
analytics & visualisation
graphic designing
Tools for Digital Marketer
Marketing Analytics Tools
Graphic Design Tools

portfolio

Car Interior Plus

Sector:
automotive

Project:
website optimisation, logo design, social media marketing and SEO
Click Here

1WordFlow

Sector:
b2b technology

Project:
website development, partner portal development, email and linkedin marketing
Click Here

The Undone Art

Sector:
art

Project:
website development, social media marketing, exploring distribution channels and paid advertising
Click Here

Car Softtop Repairs

Sector:
automotive

Project:
website development, SEO
Click Here

Venus Beauty Japan

Sector:
health & beauty

Project:
website development, social media management, SEO
Click Here

Campaign Boss

Sector:
computer software

Project:
company introduction video
Click Here

skills

SEO & SEM 90%
SMO 95%
PPC 85%
Web Design 70%
Graphic Design 90%

Client: Car Interior Plus

Industry: Automotive

Location: Sydney, Australia

Project: Website optimisation, logo design and social media marketing

Website: www.ciplus.com.au ↗

Overview:
Car Interior Plus is a motor trimming business, situated in Sydney, Australia. It specialises in convertible softtops, car interior rejuvenation and makeovers.

Objective:
– Establish an online presence of the brand and improve visibility through on-page and off-page SEO.
– Design a brand logo that resonates with the target audience and represents the brand vision.
– Build a social media presence and attract new customers through these platforms.
– Create stand-out content to be used for promotional campaign.
– Leverage existing partnerships to generate new leads.
– Develop an omni-channel strategy to make the customer journey from awareness to after-sales smoother.

Projects:

logo design

old logo

new re-designed logo

old logo

new re-designed logo

– Font Used: Ethnocentric ; an ultra-modern font with outstretched pods depicting rapid horizontal movement and acceleration – perfect for the automotive industry.
– Color Scheme: A Black glossy + gray matte finish, representing automotive finish.

website optimisation

Tools Used:
– Wordpress CMS
– Woocommerce
– WP Forms (Collect Enquiries)
– Calendly Integration
– Google Analytics and Tag Manager (Collect information on events on website, track visitor behaviour, display personalise adverts)

social media and branding material

Tools Used:
– Adobe Photoshop
– Adobe Premiere Pro
– Adobe Illustrator
– Adobe Indesign

Results:
– Reduced the bounce rate on website by 28%.
– Website ranking in top 10 on Google SERP for 3 industry keywords.
– Monthly Engagement on social media channels increased by 2962% in one year.
– Events on website (contact button clicks, enquiry form submissions) increased by 112.50% in 6 months.
– Traffic from social channels up by 273.91%.

Client: 1WordFlow

Industry: Information Technology & Systems

Location: Sydney, Australia

Project: Partner Portal development, email marketing and marketing material design

Website: www.1wordflow.info ↗

Overview:
1WordFlow is the first company to transform traditional analogue documents – Word and PDF – into digital web pages – at scale.

Objective:
– Build a dedicated partner – portal to enhance the partner network and provide the necessary resources to partners for attracting new business.
– Design and execute monthly email campaigns showcasing the latest content and news updates from the company.
– Create stand-out and informative marketing materials to be distributed among the partners, leads and potential customers.

Projects:

partner - portal development & email newsletter


Tools Used:
– Wordpress CMS
– Elementor Page Builder
– Memberpress


Tools Used:
– Mailchimp
– Wysiwyg online editor
– Google campaign url builder

Results:
– Newsletter Open rate of 34% as compared to industry (Software and Web App) of 21.29%.
– Click through rate of 22% as compared to the industry average of 2.45%.

Client: Nikhil Kapoor

Industry: Art – Creative

Location: India

Project: website development, social media marketing, exploring distribution channels and paid advertising

Website: www.theundoneart.com ↗

Overview:
The Undone Art is an ecommerce business selling abstract art globally. TUA has built a curated collection of phone cases, pop grips, posters and more to inspire your curiosity about the reaches of your imagination.

Objective:
– Developing a website that is engaging and optimised for conversion.
– Build a social media presence and attract new customers through these paltforms.
– Create stand-out content to be used for promotional campaign, particulary instagram giveaways.
– Finding and establishing additional sales channels.

Projects:

website development & optimisation

The Undone art website

Tools Used:
– Shopify
– Google Shopping and Facebook Sales Channel Integration
– ShopSync (Mailchimp) Integration
– Google Analytics and Tag Manager (Collect information on events on website, track visitor behaviour, display personalise adverts)

social media and branding material

Tools Used:
– Adobe Photoshop
– Adobe Premiere Pro
– Adobe Illustrator
– Adobe Indesign

Social Media Channels:
– Instagram
– Pinterest
– Facebook

Social Media Posts

instagram giveaway contests - paid social

Tools Used:
– Facebook Ads Manager

Results:
– Audience Reached – 23,469 with only a spend of Rs1200 (Approx. USD 16)
– Engagement: 88 saves, 261 comments, 127 new followers, 81 website visits.
– Out of 81 website visits, 10% converted on the website with an average cart value of Rs 800.
– Followers increased by 334% in 7 days.

Client: Car Interior Plus

Industry: Automotive

Location: Sydney, Australia

Project: Website development

Website: www.carsofttoprepair.com.au↗

Overview:
Car Softtop Repair is a subsidiary of Car Interior Plus, situated in Sydney, Australia. It specialises in convertible softtops replacement and repairs.

Objective:
– Build a website focussing specifically on the convertible car aspect of the business.
– Educating customers about how to maintain and repair their convertible cars.
– Build an additional source of lead generation for the most profitable part of the business.
– Mobile-friendly website for higher search rankings and improved conversion rates.

Projects:

website development

Car Softtop Repair

Tools Used:
– Wordpress CMS
– Woocommerce
– Elementor
– Calendly Integration
– Google Analytics and Tag Manager (Collect information on events on website, track visitor behaviour, display personalise adverts)

Results:
– 60% of business enquiries acquired from the convertible repair website.
– Two company websites ranking in top 10 for industry relevant keywords on Google SERP.

Client: Venus Beauty Japan

Industry: Health & Beauty

Location: Sydney, Australia

Project: Website development and social media marketing

Website: www.venusbeautyjapan.com ↗

Overview:
Venus Beauty Japan is the go-to Japanese Salon in Sydney. They provide services ranging from nail art to SHR.

Objective:
– Establish an online presence of the brand and improve visibility through on-page and off-page SEO.
– Build a social media presence and attract new customers through these platforms.
– Create stand-out content to be used for promotional campaign.
– Develop an omni-channel strategy to make the customer journey from awareness to after-sales smoother.

Projects:

website development

Tools Used:
– Wix Editor CMS
– Automated Chat Bot Integration
– Booking Software Integration
– Google Analytics and Tag Manager (Collect information on events on website, track visitor behaviour, display personalise adverts)

social media and branding material

Tools Used:
– Adobe Photoshop
– Adobe Premiere Pro
– Adobe Illustrator
– Adobe Indesign

Concept:
– Mix of customer testimonials, promotional posts, job showcase and informational content

Results:
– Additional enquiries generated through the website.
– Increased bookings and improved engagement rate on social media – Instagram and Facebook.
– Additional sales channel – Groupon and Ozbargain.

Client: Campaign Boss

Industry: Computer Software

Location: Sydney, Australia

Project: Company Introduction video development

Website: www.campaignboss.io↗

Overview:
Campaign Boss is a one stop platform for campaign activity. So whether you are in Sales, Operations, Programming, Marketing, or Promotions – you’ll be able to view and manage the operations of every campaign.

Objective:
– Build a short 2-3 mins introductory video showcasing the brand, the problem that the company solves and the solution to be used on the front page of the company website and linkedin page.

Projects:

video creation

Tools Used:
– Powtoons
– Adobe Suite

hey! thanks for showing interest

you can download my CV/resume from here

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